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Human-managed campaigns

YouTube ads with a clear creative direction.

We scope and manage video advertising through Google Ads, with agreed creative, eligible placements, budgets and reporting.

Discuss YouTube ads Explore Social & Creative

Who it helps

Bring the offer, campaign and follow-up together.

For businesses with a clear message and suitable video assets, or a separately scoped production brief, ready for campaign review.

  • The video message and campaign goal need to work together.
  • Assets, rights, account access and eligible formats need checking before launch.
  • You need to understand where the campaign can appear and what its available metrics mean.

What we manage

A scope you can review before launch.

Goal & creative readiness

Review the message, market and usable video assets, including rights, YouTube/account permissions and measurement requirements.

Campaign & placement planning

Agree the campaign type, eligible formats and placements. Availability and suitability are reviewed for the brief rather than assumed.

Setup & campaign monitoring

Launch the approved video campaign through the client's Google Ads account. Monitor delivery and make agreed adjustments within spending limits.

Video performance reporting

Report appropriate available video, traffic or conversion metrics. Distinguish platform-reported actions from business outcomes confirmed by the client.

Costs & responsibilities

Management fees. A separate media budget.

Custom quote

Setup and monthly management are agreed for your brief. Creative-only packages do not include campaign management.

Setup
Readiness review, campaign planning and initial setup are quoted against the agreed brief.
Monthly management
Your quote defines campaign scope, creative requirements, reviews, reporting frequency and ongoing responsibilities.
Advertising spend
Your advertising budget is separate from our fees and paid directly to Google through your own Google Ads account.

Clients retain ownership of their accounts and assets. We use appropriately assigned access and work within agreed spending limits. Changes beyond the approved budget or mandate need your approval.

Platform-reported conversions are reported separately from client-confirmed qualified leads or sales. Your team owns enquiry follow-up unless another arrangement is explicitly scoped.

How we work

Campaign process

  1. 01

    Brief & readiness

    Review your goal, market, video assets, rights, account access and measurement.

  2. 02

    Plan & quote

    Agree the campaign type, placements, creative scope, budget and responsibilities.

  3. 03

    Prepare & approve

    Review the agreed video, messaging and campaign plan before launch.

  4. 04

    Launch & monitor

    Monitor approved delivery and make adjustments within the agreed mandate.

  5. 05

    Report & refine

    Explain the available metrics and use client feedback to guide the next decisions.

Agree the connections and extra work.

YouTube campaigns are managed through Google Ads. Depending on the agreed campaign and settings, delivery can include eligible Google video partner inventory. We agree placements and do not promise YouTube-only delivery by default.

Video production, editing, AI generation and format adaptations are included only when specified in the quote. We confirm usable assets, rights, YouTube/account permissions and measurement requirements before setup.

Tracking and integrations depend on scope, permissions and applicable requirements. Property campaigns need a market-specific policy review. Organic channel management, community replies, sales calling and lead follow-up automation remain separate unless quoted.

Discuss video production

Other advertising services

Facebook & Instagram ads

Facebook & Instagram Ads Management

Social campaigns around an approved offer, agreed creative and a clear enquiry process.

View service

Google Search ads

Google Search Ads Management

Keyword-led text advertising for people searching for relevant products or services.

View service

Before we begin

Good questions.
Clear answers.

Is YouTube advertising managed through Google Ads?

Yes. We present it separately because video assets, campaign choices and measurement requirements differ from Search. Your advertising spend is paid directly to Google through your own account.

Who owns the accounts and assets?

You retain ownership of your business accounts and assets. We work through appropriately assigned access; you do not need to share your personal password.

Is video production included?

Only when specified in your quote. Existing usable videos may be reviewed for the campaign; production, editing, AI generation and adaptations can require a separate brief.

Will ads appear only on YouTube?

Not by default. Google Ads video delivery can include eligible partner inventory depending on campaign choices and settings. We agree the campaign type, placements and available controls for your brief.

Can you guarantee leads or sales?

No. Results depend on the offer, market, budget, account conditions and follow-up. Available platform metrics are distinct from client-confirmed qualified leads or sales.

Can you manage property advertising?

We can scope suitable property offers after reviewing the target market and applicable housing-ad and platform requirements. Audience options and requirements may differ by market.

What do you need before we begin?

Your approved message, target market, video assets or production needs, rights, account permissions and proposed budget. We agree goals, eligible formats, placements, reporting and follow-up responsibilities.

Start with your offer and goal.

Share what you want to promote, the market you want to reach and the accounts or assets already available. We’ll review the fit and agree a tailored scope.

Discuss YouTube ads