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Human-managed campaigns

Google Search ads, built around your offer.

We plan and manage Search campaigns around relevant keywords, clear ad copy, agreed budgets and available conversion information.

Discuss Google Search ads Explore Social & Creative

Who it helps

Bring the offer, campaign and follow-up together.

For businesses with a clear offer, a suitable destination page and a team ready to respond to enquiries or fulfil sales.

  • Your offer needs to connect with relevant searches and a clear next step.
  • Keywords, ad messages and the landing page need a shared direction.
  • You need visibility into search terms, spend and available results.

What we manage

A scope you can review before launch.

Search intent & keyword planning

Review the offer, market and relevant search intent. Agree the keyword approach, campaign structure and initial negative-keyword requirements.

Search ads & destination review

Prepare the agreed text ads and review landing-page readiness. Page development or conversion/event implementation is included only when quoted.

Campaign setup & monitoring

Agree the budget, bidding approach and search scope. Review search terms and negative keywords, and make adjustments within the approved mandate.

Reporting & enquiry handoff

Explain spend, available search/traffic/conversion information and remaining measurement gaps. Agree how the client shares lead-quality or sales feedback.

Costs & responsibilities

Management fees. A separate media budget.

Custom quote

Setup and monthly management are agreed for your brief. Creative-only packages do not include campaign management.

Setup
Readiness review, campaign planning and initial setup are quoted against the agreed brief.
Monthly management
Your quote defines campaign scope, creative requirements, reviews, reporting frequency and ongoing responsibilities.
Advertising spend
Your advertising budget is separate from our fees and paid directly to Google through your own Google Ads account.

Clients retain ownership of their accounts and assets. We use appropriately assigned access and work within agreed spending limits. Changes beyond the approved budget or mandate need your approval.

Platform-reported conversions are reported separately from client-confirmed qualified leads or sales. Your team owns enquiry follow-up unless another arrangement is explicitly scoped.

How we work

Campaign process

  1. 01

    Brief & readiness

    Review your offer, target market, destination page, access and measurement requirements.

  2. 02

    Plan & quote

    Agree search scope, keywords, budget, bidding approach and responsibilities.

  3. 03

    Write & approve

    Prepare the agreed ad copy and structure for client review before launch.

  4. 04

    Launch & monitor

    Monitor delivery, search terms and negative keywords within the approved mandate.

  5. 05

    Report & refine

    Review available results and client feedback before deciding the next adjustments.

Agree the connections and extra work.

This offering covers Search campaign management. Search partners or placements outside the agreed search scope require explicit agreement. Display, Shopping, Performance Max and other campaign types are assessed separately.

Google Search ads are paid advertising, separate from organic SEO. No Google or Maps position is guaranteed. Landing-page development and tracking implementation are included only when explicitly scoped and feasible with your permissions and applicable requirements.

Property campaigns need a target-market review of housing-ad and platform rules. Organic publishing, community replies, sales calling, CRM/chatbot integrations and follow-up automation remain separate unless named in the quote.

Other advertising services

Facebook & Instagram ads

Facebook & Instagram Ads Management

Social campaigns around an approved offer, agreed creative and a clear enquiry process.

View service

YouTube ads

YouTube Ads Management

Video campaigns around agreed awareness, consideration or conversion goals.

View service

Before we begin

Good questions.
Clear answers.

Is advertising spend included in your fee?

No. Advertising spend is separate and paid directly to Google. Setup and monthly management are agreed in your quote.

Who owns the accounts and assets?

You retain ownership of your business accounts and assets. We work through appropriately assigned access; you do not need to share your personal password.

Does this include all Google Ads campaign types?

This initial offering is Search campaign management. Display, Shopping, Performance Max and other campaign types are not automatically included. We assess additional requests, assets and measurement requirements separately.

Do you build landing pages or set up tracking?

We review readiness during scoping. Landing-page builds, analytics and conversion/event configuration are included only when explicitly quoted and feasible with your permissions and applicable requirements.

Can you guarantee leads or sales?

No. Results depend on the offer, market, budget, account conditions and follow-up. Available platform metrics are distinct from client-confirmed qualified leads or sales.

Can you manage property advertising?

We can scope suitable property offers after reviewing the target market and applicable housing-ad and platform requirements. Audience options and requirements may differ by market.

What do you need before we begin?

Your approved offer, target market, destination page, account access and proposed budget. We agree the search scope, measurement, approvals, reporting and who handles incoming enquiries.

Start with your offer and goal.

Share what you want to promote, the market you want to reach and the accounts or assets already available. We’ll review the fit and agree a tailored scope.

Discuss Google Search ads