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03 / Custom automation

Make social production easier to manage.

A connected process for planning, preparing and approving social content before anything goes live.

A good fit for

Begin with the work that needs to change.

For brands producing regular social content with several review and approval steps.

  • Ideas, copy and creative files are scattered across tools.
  • The next reviewer is unclear and drafts stall.
  • Publishing preparation takes time away from the creative work.

What we can build

A scope built around your team.

01

Content workflow

Map briefs, draft stages, assets, reviewers and the point at which content is ready.

02

Draft preparation

Connect agreed steps for organizing ideas, captions and creative briefs for review.

03

Approval handoff

Give your team a clear way to approve, revise or hold content before any authorized scheduling.

Illustrative workflow · not completed work

How it could work.

The final flow depends on your systems, permissions and agreed scope.

  1. 01

    Brief

    Start with the goal, channel and brand direction.

  2. 02

    Prepare

    Organize draft ideas, copy and assets in the agreed process.

  3. 03

    Review

    A person checks accuracy, creative quality and final wording.

  4. 04

    Schedule

    Approved work can move to an authorized publishing step if included in scope.

Clear boundaries make the work useful.

Human review

People approve final content. The workflow does not assume permission to publish, connect accounts or spend on ads.

Feasibility & costs

We confirm your channels, existing tools, access permissions and any scheduling or publishing limits before quoting connections.

Before we build

Good questions first.

Will it publish to our accounts?

Only if an authorized connection is feasible and expressly included. Content approval stays with your team.

Does this replace our social team?

No. It organizes repeatable steps and prepares work for people to direct, edit and approve.

Can it use our existing tools?

We review the tools and permissions you have, then define feasible connections in the custom scope.

Project packages and the development process are on the AI Agents & Automation overview.

Start with your brief

Tell us what needs to work better.

Discuss Social Automation